Promote your women’s Pilates studio with these 4 Marketing Tips
People are always looking for better ways to lead a healthy lifestyle and get in shape. Whether they’re trying to lose a few pounds or get that summer-ready body they’ve always dreamed of, Pilates are a great way for women to get in shape and feel better about themselves.
Over the years, Pilates has steadily grown in popularity, with almost 10 million active participants in 2021. If you want to get more people into your Pilates studio and help them get the body of their dreams, here are four tips to help you promote your women’s Pilates studio.
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Get local attention with Eye-Catching Gym Posters
The internet is great and all — and there’s no arguing with its amazing marketing potential — but it’s also worldwide. What good does global promotion do when your Pilates studio can only cater to people in your local area? When it comes to local promotion, it’s hard to beat classic gym posters.
In many cases, people might not be actively seeking out a new fitness class. With gym posters, you can hang your information around town, so people will see your studio’s information as they go about their daily activities. Someone could just be checking out at the grocery store, see your poster on the bulletin board, think about how they’ve always wanted to get in shape, and decide to reach out!
Of course, you’re busy running a women’s Pilates studio. You don’t have time to design eye-catching posters from scratch. Luckily, PosterMyWall has thousands of free gym poster templates for you to choose from. Simply browse the templates, pick the one that best fits your studio’s style, fill in your information, and you’re ready to print.
You can get professional-level posters without needing professional-level graphic design skills (or time). It’s one of the best ways to attract local attention to your women’s Pilates studio.
Offer a Referral Bonus
One of the best marketing tools at your disposal is already in your Pilates studio. Your existing clients are a great way to drum up some new business. They just might need to be given a little incentive in the form of a referral bonus.
Tell your existing clients that if they bring a friend to the next session, for example, they’ll get a percentage off their next month’s membership. Not only does this bring in more business for you, but your existing clients will have to stick around for at least another month to earn their bonus. Win, win!
Set a challenge
One of the main problems of anything in the fitness industry is getting people to come back month after month. Everyone knows how many New Year’s resolutions don’t make it past February (and that’s being generous). Well, nobody can resist a good challenge. Having a goal is a great way to motivate people to stick with an activity — even if it’s as strenuous as Pilates.
Implement a challenge in your studio to keep your clients coming back for future sessions. For example, you can go small and offer a free water bottle for anyone who has perfect attendance for a month’s worth of classes, or you can up the ante and offer a free month’s membership for anyone who achieves their weight goal.
The prize for the challenge is up to you, but it’s a great way to motivate people to keep coming back for more classes. And if you’re lucky, they’ll get hooked on the benefits of Pilates and end up sticking around for the long haul. Customer retention is never a bad thing!
Get social on Social Media
Although it’s hard to beat local promotions, you can’t overlook the power of social media. In 2023, over 90% of the U.S. population actively uses social media! In terms of sheer numbers, social media is a powerful way to promote your women’s Pilates studio to a wider audience.
The first step to a great social media marketing campaign is to identify the platforms you want to use and to learn how to use them. These are the most popular social media platforms in 2023:
- YouTube
- TikTok
- Snapchat
You don’t have to use every platform, but you definitely want to be active on the platforms your ideal customers use the most. For example, if you cater to women between the ages of 35-50, Facebook might be the best way to reach the most potential customers. However, if you want to reach a younger audience, TikTok and Instagram might be a better choice.
It’s also important to learn how to use each platform. Instagram is great for images and short videos, but it’s not a good place for longer videos or website promotions (links). Make sure you understand the platform’s best practices before making your first post.
And just like with your gym posters, you always want your social media posts to be of the highest quality. You’re competing with a lot of other content creators for attention! To simplify the process, use social media marketing tools like PosterMyWall to make generating and scheduling posts a breeze!
Get more attention for your Pilates studio
You have your yoga mat and you’re ready to teach. But before you can help women feel better about themselves and their bodies, you need to actually get some bodies into your classroom! When you’re ready to promote your Pilates studio to a wider audience, hang eye-catching flyers around town, offer a referral bonus, challenge your existing clients, and get social on social media. With these marketing strategies at work, you’ll have classes filling up in no time!
